
Social Media Marketing
I developed and managed strategic digital and social media campaigns aimed at increasing brand awareness, driving engagement, and converting audiences across platforms such as Instagram, Facebook, LinkedIn, and X (formerly Twitter). My responsibilities include content creation, visual design, copywriting, and tailored paid ad campaigns that focus on specific objectives—from event promotion to lead generation. Employing a data-driven approach, I continuously optimize performance through analytics, A/B testing, and trend monitoring to ensure maximum impact and effectiveness ROI.
I possess certifications in Meta Media Buying Professional, Google Ads, and Google Analytics.
Social Media Marketing for the Virginia Food & Beverage Expo
Social Media Posts for FCC GROL
Dam Safety Digest e-Newsletters