As part of a comprehensive content audit of the California Transportation Commission website, I identified inconsistencies in visual identity and messaging across digital assets. This audit involved evaluating site structure, tone, visual elements, and the overall user experience. Based on my findings, I developed a detailed brand guidelines document to create a cohesive look and feel, including standardized typography, color palettes, and photography. To support implementation, I also created a suite of branded templates for web and print to ensure long-term consistency across all communication channels.